Like Plenty of people in the world are good writers, but when people accustomed to writing fiction or poetry or blog posts try their hand at SEO writing, there can be a little bit of a learning curve. What Is a Meta Description? A good meta description should include:
Sign up for our daily recaps of the ever-changing search marketing landscape. By submitting this form, you agree to Third Door Media's terms. We respect your privacy. Neil Patel on November 26, at Google has long held that meta descriptions do not impact search engine rankings.
From a post on the Google Webmaster Central Blog: Once written, meta descriptions are scarcely given a second glance or further consideration. Once you realize that meta descriptions do have an impact on search ranking, it may inspire you to write better meta descriptions. The content in a meta description does not influence the search algorithm.
There are hundreds of algorithmic factors involved in ranking a site. Think about this on the broadest level: Search results based on location is a user-dependent metric.
A user in Anchorage Alaska will see a very different result: That much is obvious and pretty basic. But the algorithm is way more advanced than that.
Specifically, click-through rate CTR is part of the algorithmic ranking process. Pete Meyers of Moz wrote an article back in that is still very relevant. His point in the article was that Google uses two user metrics in search ranking.
Those two metrics are: We know Google and Bing both have this data, because they directly report it to us. Indeed, both Google and Bing seem to make use of this metric, since both data points are available in their reporting platforms: Google Webmaster Tools Image from Moz.
By writing killer meta descriptions. Take a look at an average SERP. Of these three, the meta description takes up the most space — a full two lines. It has the most amount of information, and thus gets viewed longer and read more.
The language in your meta description should introduce the user to what the page is about. If the user is going to the trouble of clicking on it, he or she wants to make sure that the page really is about what they are interested in. Great meta descriptions involve a touch of the persuasive.
To get clicks, go ahead and tug a little bit. Some SEOs advocate using a call-to-action in the description. One of the most persuasive things you can do with your meta is to spark curiosity.How to Write Job Descriptions for Your Resume.
Before you start adding job descriptions to your resume, you may want to make a list of accomplishments at each of your jobs. This will prepare you for writing your . Affordablepapers is a reliable writing service with a great reputation. This company has assisted college student for more than 10 years, delivering essays and term papers of the highest quality.
We respect our clients and make sure our papers help students from America, Europe, and the UK achieve their academic goals. How to create the right meta description August 30th, Michiel Heijmans. Category Content SEO. Tags Content writing | How to. The meta description is a snippet of up to about characters – a tag in HTML – which summarizes a page’s content.
Get suggestions for links as you write. What is a meta description? Meta descriptions are HTML attributes that provide concise summaries of webpages. They are between one sentence to a short paragraph and appear underneath the blue clickable links in a search engine results page (SERP).
Writing an effective description for your small business is easier than you think. We’ll show you how to write an effective business description using the power of storytelling. Follow our simple guide to create your own small business description in less than 20 minutes.
Have a website with a few pages of content or products. Now let’s get started Step 1. Head to Google and type in the keyword phrase or question you want to rank for. Take note of how the top results are structured and how they use keywords within both the title and the description that appear below.