This shoe company was focused on developing quality athletic shoes, using relatively inexpensive Japanese labor and materials, which could rival the German shoe giants Adidas and Puma. This small shoe company, eventual renamed Nike, had a simple two word mission:
Nike is a very competitive organization. At the Atlanta Olympics, Reebok went to the expense of sponsoring the games. However Nike sponsored the top athletes and gained valuable coverage. Nike is exposed to the international nature of trade.
It buys and sells in different currencies and so costs and margins are not stable over long periods of time. This is an issue that faces all global brands. The market for sports shoes and garments is very competitive.
The model developed by Phil Knight in his Stamford Business School days high value branded product manufactured at a low cost is now commonly used and to an extent is no longer a basis for sustainable competitive advantage.
As discussed above in weaknesses, the retail sector is becoming price competitive. This ultimately means that consumers are shopping around for a better deal. So if one store charges a price for a pair of sports shoes, the consumer could go to the store along the street to compare prices for the exactly the same item, and buy the cheaper of the two.
Such consumer price sensitivity is a potential external threat to Nike. The guy was right. It defines how he viewed the world, and it defines how Nike pursues its destiny. Ours is a language of sports, a universally understood lexicon of passion and competition.
A lot has happened at Nike in the 30 years. This case study has been compiled from information freely available from public sources. It is merely intended to be used for educational purposes only. Nike has no factories. It does not tie up cash in buildings and manufacturing workers.
This makes a very lean organization. Nike is strong at research and development, as is evidenced by its evolving and innovative product range.
They then manufacture wherever they can produce high quality product at the lowest possible price. If prices rise, and products can be made more cheaply elsewhere to the same or better specificationNike will move production. Nike is a global brand. It is the number one sports brand in the World.
The organization does have a diversified range of sports products. However, the income of the business is still heavily dependent upon its share of the footwear market.
This may leave it vulnerable if for any reason its market share erodes. The retail sector is very price sensitive. Nike does have its own retailer in Nike Town. However, most of its income is derived from selling into retailers.
Retailers tend to offer a very similar experience to the consumer. Can you tell one sports retailer from another? So margins tend to get squeezed as retailers try to pass some of the low price competition pressure onto Nike. Product development offers Nike many opportunities.
The brand is fiercely defended by its owners whom truly believe that Nike is not a fashion brand. However, like it or not, consumers that wear Nike product do not always buy it to participate in sport. Some would argue that in youth culture especially, Nike is a fashion brand. This creates its own opportunities, since product could become unfashionable before it wears out i.
There is also the opportunity to develop products such as sport wear, sunglasses and jewellery.nike csr case study.
Nike. Ethic Nike. nike. Case Solution-Nike CSR Challenge. Case-KelNike. Nike 1 Bus Ethics. Nike Sweatshops. CSR at NIKE. NIKE CSR. Corporate Social Responsibility of Nike. Documents Similar To NIKE CSR Analysis. Nike Case Study _ /5(5). 1 1 Ethical Challenges and Dilemmas in Organizations A Case Study Approach The business of the modern world, for better or worse, is business.
Unless we learn to conduct business in ways that.
This case study has been compiled from information freely available from public sources. It is merely intended to be used for educational purposes only.
Nike has no factories. Case Study Nike’s CSR Challenge Case Questions 1.
Oct 31, · Find new ideas and classic advice for global leaders from the world's best business and management experts. TOPIC: CASE QUESTIONS, Nike`s CSR Challenge Question 1, 4 and 5 Nike's CSR Challenge CASE STUDY- 1. What are the challenges regarding corporate social responsibility that companies in the apparel industry face in . A friend-of-a-friend of mine runs a mid-sized construction company in Latin America. As many readers will know, that industry in that region has a reputation for a relatively high degree of corruption, and in particular bribery.
In referring to the opening profile and the closing case for this chapter, discuss the challenges regarding corporate social responsibility that companies in the apparel industry face in its supply chains around the world?
General Electric Company (GE) satisfies the interests of stakeholders through a corporate social responsibility (CSR) strategy that capitalizes on business competitive advantages for the benefit of communities and individuals, shareholders, employees and customers, and the environment.
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