We were in deep financial trouble, our accountants had lost control of our books and our government contracts were not paying on time. We created a very clear, concise plan using The One Page Business Plan that resulted in discipline and structure that got us back on track! Boards, executives, and managers are all pressed for time.
Your descriptions of the products and services you provide will depend on your audience and on what you're trying to achieve. Start the process by thinking about the perspective of your target readers or listeners, and what you would like them to take away from your words.
Customers To describe your products and services to your customers, focus on the aspects of your offerings that they will find appealing, and the qualities that will create incentives for them to buy.
If you design and produce athletic gear, focus on comfort, durability and design features geared toward different sports.
If you manufacture eco-friendly packaging, emphasize the biodegradable materials you use and the energy efficiency of your production processes. You may need to segment your audience into smaller target markets that may be interested in your products for different reasons, such as tennis players or basketball players.
Narrowing down the focus of your descriptions creates extra work because you have to write additional copy, but it enables you to reach your customers more effectively by speaking to their specific interests. Bankers and Investors When describing your products and services to bankers and investors, focus on their capacity to earn the money you'll need to repay your loans or earn a profit.
Emphasize your business model, or the ways these products and services will provide net income at the end of the day. Talk about your margins, including the cost of materials and labor.
Describe your target market, and provide information about your earning potential, based on the size of this group and their enthusiasm for your offerings. Include information about proprietary production processes and economies of scale that can contribute to your profitability.
Partnering Businesses You may also have occasion to describe your products and services to other business owners to foster their interest in a potential collaboration. If you sell your products wholesale, you'll need to describe them to retailers to convince them to make space in their stores.
Describe the qualities that they will find useful, such as cross marketing opportunities with other products they carry, a generous return policy or a long shelf life for a food product.
If you're trying to build relationships with potential suppliers, stress your buying power and the the rhythm of your purchasing, such as whether you will make small consistent orders, or whether you'll buy large quantities from time to time.
Tip It often is beneficial to give your product description to a friend or trusted colleague who represents your target demographic.4 Template courtesy of caninariojana.com Business Model Plan Summary [Please complete this page last] [Your business summary should be no longer than a page and should focus on why your business is going to be successful.
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Your answers below should briefly summarize your more. Features, Advantages and Benefits Analysis (FAB) – A FAB analysis explores the features, advantages, and benefits of a product or service offering. Marketing plans need to understand these concepts in order to develop effective marketing programs.
People often confuse features and benefits.
For example, in an automobile, air bags are a the feature that produce. Create an investment-worthy business plan with our template builder. Download into Word or PDF for free. We ask the questions, you fill in the answers. Jun 29, · 4 Write a Product or Service Strategy in a Business Plan When you describe your company's products and services in your own words, you take ownership of .
Create a robust business plan. Our on-line business plan software enables you to create a professional business plan, with a relevant structure and nice formatting, so that you can present your project to banks and investors in confidence.
10 step business plan template. Quick-focus planning for growing businesses.