Power every auto, train, truck, boat and plane that moves in this land — perpetually. Warm, cool and service every American home — without erecting a single transmission line. And do it all without creating a single iota of pollution.
The company usually sells automobiles together with light commercial vehicles under the brand of Ford and the luxury cars under the brand of Lincoln. In the past, the company also produced automobile components, tractors and trucks. The company is controlled by Ford family, though they possess the least shares.
The vision of Ford is to become a leader globally in providing of its varied and esteemed customers with transportation alternatives that are eco-friendly, innovative and superior.
Its mission is to offer outstanding products to improve the lives of people by anticipating the needs of consumers. Though the company is not badly off, it is not performing as well as it is expected in the market. Therefore, this paper gives a comprehensive case analysis of the company regarding the factors leading to this Oster, Existing objectives and strategies The company has various objectives which it wishes to attain which include: Helping in reduction of dependence on oil.
Promoting the use of bio-fuels. Cutting global energy and use water. Producing and selling higher quality cars at reasonable price. Contribute to stability of climate. Making cars that people at different economic levels can own. Contributing in the reduction of long-term emissions.
Strategies The company has strategies that will enhance its market activities to prosper. To have affordable prices for all vehicles; producing cars for all economic levels. To be operational in all countries through market expansion and global partnerships as well as strategic alliances.
Initiation of cost reduction measures and production of smaller cars and vehicles. Strategy of Ford to take advantage of an external opportunity Ford Motor company has a strong placed trade name.
There is also a customer desire for hybrid cars. Therefore, the company should use new and future technologies to provide the hybrid cars. The company should utilize its strong research and development department to determine what the customers in the market want.COMPANY ANALYSIS: FORD MOTOR COMPANY Introduction Ford Motor Company was founded in , in the United States of America, by Henry Ford and eleven other investors.
By , the business began to prosper/5(2). In the portly 5,pound Land Rover Discovery Td6, with a different transmission and rear axle, this engine is good for a sprint in an unremarkable seconds.
Ford says the F diesel in. The Ford Pinto is a subcompact car that was manufactured and marketed by Ford Motor Company in North America, sold from the to the model years.
The smallest American Ford vehicle since , the Pinto was the first subcompact vehicle produced by Ford in North America; the Pinto was also the first mass-produced American car sold with rack and pinion steering. Ford Motor Company Financial Ratios The analysis of these ratios shows how Ford stands as a company for the past five years.
Financial Ratio Analysis Report of Ford Motor Company.
but any company over 40 to 50% should be looked at more carefully in case there are liquid problems. Ford is in good shape around 8% this past year in. In August , Ford Motor Company and Firestone Tire Company recalled 6.
5 Million ATX and AT tires that had been installed on Ford’s Explorer model SUV. Jul 20, · Ford Motor Co. F is set to report second-quarter results on Jul 25, after the market closes. In the last reported quarter, Ford beat estimates by %. In fact, the automaker surpassed.