Arrow and the apparel industry

Jonah Heath, Joseph Sobrero, and Oliver Issa spent much of their free time on hikes and backpacking trips and bonded over a shared passion for the outdoors. In pursuit of a meaningful cause to channel their skills, they discovered that the clothing industry is the second largest polluter in the world. Looking to make a positive impact, they set out to create a brand promoting a sustainable alternative to traditional outerwear. Thus, Bract Company was born.

Arrow and the apparel industry

Arrow and the apparel industry By N.

Structure of the Garment Industry

Ten years ago, Arvind Clothing Ltd. What this brought to India was not just another premium dress shirt brand but a new manufacturing philosophy to its garment industry which combined high productivity, stringent in-line quality control and a conducive factory ambience.

Arrow's first plant, with a 55, sq. The conditions inside with good lighting on the workbenches, high ceilings, ample elbow room for each worker and plenty of ventilation, were a decided contrast to the poky, crowded and confined sweatshops characterising the usual Indian apparel factory in those days.

It employed a computer system for translating the designed shirt's dimensions to automatically mark the master pattern for initial cutting of the fabric layers. This was installed, not to save labour but to ensure cutting accuracy and low wastage of cloth.

The over two-dozen quality check points during the conversion of fabric to finished shirt was unique to the industry. It is among the very few plants in the world that makes shirts with 2 ply s and 3 ply s cotton fabrics using 16 to 18 stitches per inch.

In March this year, the Bangalore plant could produce stain-repellant shirts based on nanotechnology. The reputation of this plant has spread far and wide and now it is loaded mostly with export orders from renowned global brands such as GAP, Next, Espiri and the like. Recently the plant was identified by Tommy Hilfiger to make its brand of shirts for the Indian market.

As a result, Arvind Brands has had to take over four other factories in Bangalore on wet lease to make the Arrow brand of garments for the domestic market.

In fact, the demand pressure from global brands which want to outsource from Arvind Clothing Ltd. The new unit of 75, sq.

Among the cutting edge technologies deployed here are a Gerber make CNC fabric cutting machine, automatic collar and cuff stitching machines, pneumatic holding for tasks like shoulder joining, thread trimming and bottom hemming, a special machine to attach and edge stitch the back yoke, foam finishers which use air and steam to remove creases in the finished garment and many others.

Arrow and the apparel industry

The stitching machines in this plant can deliver up to 25 stitches per inch. A continuous monitoring of the production process in the entire factory is done through a computerised apparel production management system, which is hooked to every machine.

Because of the use of such technology, this plant will need only persons for a capacity which is three times that of the first plant which employs persons. Exports of garments made for global brands fetched Arvind Clothing over Rs.

In fact, with the lifting of the country-wise quota regime inthere will be a surge in demand for high quality garments from India and Arvind is already considering setting up two more such high tech export oriented factories.


It is not just in the area of manufacture but also retailing that the Arrow brand brought a wind of change on the Indian scene. Prior to its coming, the usual Indian shirt shop used to be a clutter of racks with little by way of display.

What Arvind Clothing did was to set up exclusive showrooms for Arrow shirts in which the functional was combined with the aesthetic. Stuffed racks and clutter were eschewed. The products were displayed in such a manner that the customer could spot their qualities from a distance.


Of course, today this has become standard practice with many other brands in the country, but Arrow showed the way.The Outdoor Apparel Industry Is Fighting for Public Lands REI and Patagonia are using their platforms to speak out for national monuments.

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Arrow's first plant, with a 55, sq. ft. area and capacity to make 3, to 4, shirts a day, was established at Bangalore in with an investment of Rs.

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